The scope needed far more than one pair of hands.

• A whole market to launch
• Every category and SKU to evaluate and adapt
• Few systems in place

Formed and led a team of three junior designers.

• My output shifted to briefs, critique and sign-off
• Mentoring and planning each designer's scope of work
• More got done to a higher and consistent standard

Users couldn't tell the different resource boxes apart.

• Multiple boxes, all described on one crowded page
• "Is it a catalogue for students?"
• "I can't tell the difference between the boxes"

Each resource got its own page and a simplified request journey.

• Distinct pages, distinct value propositions
• One request form that pre-selects the box you came from
• A clear answer to "who is this for?"

Canadian content and legal guidelines were strict and non-negotiable.

• Some ideal compositions simply weren't allowed
• Market rules trumped design preference

Layouts had to adhere to some rules, but the design system gave everything a lift.

• Compliant, consistent pages across the market
• The value proposition survived the constraints

One designer, a fixed deadline, and a whole site to rebuild.

• Everything competed for the same limited time
• Some content pages would have to stay lighter for now

Prioritised the request journey, content layouts were kept simple.

• Nailed the booking flow end to end, on every device
• Booking a box became the clearest thing on the site