With 14 years in the industry, I’m a full-service product designer who has delivered multiple products and services to market, working end-to-end from concept through to delivery. I do this by understanding user pain points and business needs while leveraging a user-centred and systems design approach.
Discovery, definition, ideation, and design of Glacier Drop; Phase 1 of Midnight's core token distribution event which resulted in over 3.5 billion tokens claimed with 170,000+ wallets from 8 major ecosystems, marking one of the industry's largest token distributions in history.
Scavenger Mine (phase 2) drew a subsequent 1 billion tokens via 8 million wallets.
Planned and conducted user interviews with 6 participants to discover pain points, then translating insights into actionable recommendations resulting in reduced support issues and increased customer satisfaction scores.
Synthesised UX research findings from interviews and surveys, translating insights into prototypes, then planned and conducted usability studies which led to a 30% improvement in engagement for EcoVadis' core sustainability assessment service.
Facilitated cross-functional collaboration and streamlined the design system, resulting in a 30% reduction in delivery time and a 25% increase in team efficiency for Target's core mortgage origination service.
Designed multi-channel user flows, templates, and prototypes for two rounds of usability studies to iterate designs based on insights; this contributed to a 25% increase in user satisfaction and a 40% decrease in user errors.
Guided and mentored the offshore design team to enhance design skills, improving delivery of exceptional results.
Led end-to-end research, design, and testing efforts resulting in the successful launch of Marlowe on the Cardano Testnet, a powerful smart contract application for consumers, as well as a cloud-based IDE for developers.
Drove the successful overhaul of the ITF's website, focusing on accessibility and pioneering a brand-led mobile-first design system. This led to a 57% increase in mobile usage and an additional 230,000 resource downloads.
Led the website redesign for Dyson's charitable arm, prioritising a mobile-first design, and a seamless resource booking experience. This led to a 22% increase in mobile adoption and resource bookings grew from 26 to 163 in the first quarter.
Built and led a team of three designers to launch the newly-released UK e-commerce website to the Canadian market; resulting in the fastest rollout of any market on the digital transformation project.
Led the UX/UI design for the highly acclaimed Squared Online e-learning program, co-created with Google. This led to the expansion of the business into APAC and DACH.