Glacier Drop
One of the largest token distributions in blockchain history
- Tokens distributed: 4.5B
- Wallets reached: 8M
- Supported ecosystems: 8
I'm Russ Hepton, a senior product design specialist equipped with AI-native workflows, delivering a truly human finish.
One of the largest token distributions in blockchain history
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“He’ll deliver great work, and you will not only learn from but also enjoy the process.”
A senior design lead embedded within your team.
Embedded is how most of my best work has happened. I prefer to own the entire product design process end to end within your team rather than at arm's length.
Book a short call with me and send over your ideas, your team shape, and the problem you're trying to solve and I'll look forward to chatting with you.
Audit the entire product, rebuild for AI.
For scale-ups and established business retrofitting AI into a product that wasn't built for it. I'll start with a structured audit of the current state of your product and workflow, followed by a few days mapping where AI could be bolted on to solve real user pain points.
Then we restructure your workflow to take advantage of modern tools and decide based on insight what's worth rebuilding first.
Book a short call with me and tell me where you're at in your AI journey, what's not working, and where you want to be in 6-12 weeks time.
A 0‑to‑1 sprint that produces something real.
A focused two-to-four-week engagement that ends with a working prototype, a redesigned flow, or even a shippable product. Best for teams that know the problem but need a sharp set of hands to get it over the line.
Design sprints are how I get to clear product decisions quickly.
Book a short call with me and tell me what you're trying to ship and by when. By the end of the call we'll know whether a sprint is the right fit, and what the outcome could look like.
Senior judgement on demand.
For teams that need senior product judgement available without committing to a full embedded engagement. You buy a block of days, we agree a light cadence, you decide what we work on as priorities shift.
Perfect for design reviews, hiring panels, roadmap conversations, and for the occasional sharp set of hands when needed.
Book a short call with me and we'll work out whether this fits, and how many days a month would be right for what you're trying to do.
👋 Hi, I'm Russ.
I've been a Digital Product Designer for 14 years across fintech, blockchain, SaaS, e‑commerce, e‑learning, and sports. I've shipped award‑winning products, built design teams from scratch, and worked across the full product lifecycle from the first sketch to launch.
I've always done the whole thing.
Discovery, definition, ideation, design, testing, and working closely with developers in cross‑functional teams to make sure what ships is as close to what was designed as we can get, with as few trade-offs as possible.
But now, with an AI‑native workflow, I can condense all of that into fewer handovers, sharper outputs, and faster decisions, without losing the craft or the critical thinking that makes the end result unique.