Senior doing. Human thinking.

I'm Russ Hepton, a senior product design specialist equipped with AI-native workflows, delivering a truly human finish.

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Technology Consumer technology Privacy blockchain Blockchain infrastructure Banking Retail Beauty & cosmetics Sustainability ratings Fintech Beauty & cosmetics Sports governance Brand consultancy Creative agency Higher education Professional learning

Work

Glacier Drop

One of the largest token distributions in blockchain history

  • Tokens distributed: 4.5B
  • Wallets reached: 8M
  • Supported ecosystems: 8
View project

Marlowe

Coming soon.

Mortgage Hub

Coming soon.

Dyson

Coming soon.

ITF Tennis

Coming soon.

Squared Online

Coming soon.

What clients say

Simon Thompson

Technical Project Director · IOHK

“He’ll deliver great work, and you will not only learn from but also enjoy the process.”

Choose how we’d work together

Embedded

Cadence: 5 days / week
Day rateRolling1 month min

A senior design lead embedded within your team.

Audit and rebuild

Cadence: 6–12 weeks
Fixed feeFixed duration6 weeks min

Audit the entire product, rebuild for AI.

Sprint

Cadence: 2–4 weeks
Fixed feeFixed duration2 weeks min

A 0‑to‑1 sprint that produces something real.

Day rate retainer

Cadence: On‑demand
Day rateFlexible3 days min

Senior judgement on demand.

About

Russ Hepton sitting by the river

👋 Hi, I'm Russ.

I've been a Digital Product Designer for 14 years across fintech, blockchain, SaaS, e‑commerce, e‑learning, and sports. I've shipped award‑winning products, built design teams from scratch, and worked across the full product lifecycle from the first sketch to launch.

I've always done the whole thing.

Discovery, definition, ideation, design, testing, and working closely with developers in cross‑functional teams to make sure what ships is as close to what was designed as we can get, with as few trade-offs as possible.

But now, with an AI‑native workflow, I can condense all of that into fewer handovers, sharper outputs, and faster decisions, without losing the craft or the critical thinking that makes the end result unique.

  • Discovery and definition
  • Ideation and prototyping
  • Design and testing
  • AI-native workflows
  • Working with developers
  • Understanding
  • Walking really far
  • Dad jokes
  • Yorkshire puddings
  • Wrapping gifts
  • Football
  • Poker
Russ Hepton on a hike