{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Russ Hepton — Journal",
  "home_page_url": "https://hepton.design/journal",
  "feed_url": "https://hepton.design/feed.json",
  "description": "A living, breathing documentation of my experience as a Product Designer in the modern world.",
  "language": "en-GB",
  "authors": [
    {
      "name": "Russ Hepton",
      "url": "https://hepton.design"
    }
  ],
  "items": [
    {
      "id": "https://hepton.design/journal/design-isnt-optional-its-business-strategy",
      "url": "https://hepton.design/journal/design-isnt-optional-its-business-strategy",
      "title": "Design isn't optional. It's business strategy.",
      "summary": "The most expensive design decisions I've seen are the ones that get made in rooms with no designer in them.",
      "date_published": "2026-08-24T00:00:00.000Z",
      "tags": [
        "Strategy",
        "Design",
        "Business"
      ],
      "image": "https://hepton.design/journal/design-isnt-optional-hero-studio-v2.webp",
      "_hepton": {
        "reading_time_minutes": 6
      }
    },
    {
      "id": "https://hepton.design/journal/welcome-to-the-journal",
      "url": "https://hepton.design/journal/welcome-to-the-journal",
      "title": "Welcome to the journal",
      "summary": "For me, it's not just a blog. It's turning my portfolio into a living, breathing documentation of my experience as a product designer in the modern world.",
      "date_published": "2026-06-04T00:00:00.000Z",
      "tags": [
        "Process",
        "Strategy"
      ],
      "image": "https://hepton.design/journal/welcome-hero.webp",
      "_hepton": {
        "reading_time_minutes": 3
      }
    }
  ]
}